Book Reviews

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Collins J. Good to Great. Random House 2001

Building on the premise that ‘Good’ is the enemy of ‘Great’, Jim Collins has written one of the business classics and a ‘must read’ for every business owner or shareholder.

A lot of research has gone into this publication, (the 21-person team interviewed 1435 Fortune 500 companies) and the results were analysed in great detail to identify the drivers of good to great transformations.

Collins sets out the drivers in 8 steps starting with ‘level 5 leadership’ and ending with ‘built to last’.

You must read this book!

Rhona Wallis